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| Pablo Picasso - La lecture |
by David Streitfeld
Multimedia
The author
liked the result. “I was stunned by the amount of work Citia did,” Mr. Kelly
said. “They wrote a digest of the entire book, idea by idea.”
And yet, he
wrote What Technology Wants to present his ideas. If they were going to be
reorganized by someone else, what was the point of writing the original book?
Maybe he should have written the book on cards in the first place.
The very
thoroughness of the Citia approach might be discouraging other authors from
signing up. Since its debut in the spring of 2012, Citia has done cards for
only four books. It recently branched out into other media with track notes for
Snoop Lion, the rapper formerly known as Snoop Dogg, and is negotiating with
advertising and talent agencies, financial service firms and consumer product
companies.
“All companies
are becoming media companies,” Mr. Meyers said. “They all need to tell stories
about their products.”
What to
label these stories is another question. The Internet by its nature breaks down
borders and unfreezes text. Put a book online and set it free to grow and
shrink with new arguments, be broken up and reassembled as readers demand, and
it might be only nostalgia that calls it by its old name.
Some
formats, after all, simply outlive their need. CD-ROMs — compact discs that
contained multimedia applications — were thought to herald the future of
storytelling, but that business model did not survive the rise of the web.
Video arcades disappeared when home computers became sophisticated gaming
platforms.
“We will
continue to recognize books as books as they migrate to the Internet, but our
understanding of storytelling will inevitably expand,” Mr. Brantley said. Among
the presentations at Books in Browsers this fall: “A Book Isn’t a Book Isn’t a
Book” and “The Death of the Reader.”
Much of the
design innovation at the moment, Mr. Brantley believes, is not coming from
publishers, who must still wrestle with delivering both digital and physical
books. Instead it is being developed by a tech community that “doesn’t think
about stories as the end product. Instead, they think about storytelling
platforms that will enable new forms of both authoring and reading.”
He cited
the enormous success of Wattpad, a Canadian start-up that advertises itself as
the world’s largest storytelling community. There are 10 million stories on the
site. That is enough to fill a million — for lack of a better term — books.
[from The
New York Times, December 1, 2013]

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